The article "Don't Sell your Book, Share It" is about book marketing, it has been released by Judy Cullins.
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book.Sharing your book works great in person before other people, one-on-one, or Online.Five Steps to Sharing your Book1. Know your prefrered audience first.For instance, the book, "Passion at Any Age" is the "Artist's Way" for seniors. Who will your book help the most?
Get yourself in front of thsee people because they will already have open arms and hearts to your boo.2. Write an audience profile--those who will want to buy your book because you solve their particular challenge.Include their income, buying habits, values, online savvy, magazines they read, sex, and age among ohter traits. FACT: Online people buy most kinds of books. Bokos are still the number one seller on the Internet.3. Write a "Dear Audience" letter.Take time and handwrite a short one-half page on why you wrote your book and what your audience will get from it. This puts the human side of your effort forth and also restates benefits your readers will get.Dear_______,
I wrote or am writing this book beacuse you have this particular challenge, or are in this particular place where you'd like some answers on the topic of ____. Its number one message (benefit-thesis) is __________.
And, it will also help you do, be, or have ______, _____, and _____.
(specific benefits).4.
Share the written message orally in your own words, next time soembody asks you about your book, or when you are in front of an audience. Take the information from your "Dear Audience" letter and reduce it a bit to fit your one to two miunte allowed time to share.5. Share your message Online.If you don't want to communicate to others in person, think Onilne. All kinds of audiences go Online to look for information. Free information.
You can share otehr tips, excerpts, and stories from your book through submitting them to online spam-free ezines. Thousands of people subscribe to them. Start with visiting www.Yahoo.Groups.Com. Subscribe to one of their groups such as: aageneral-subscribe@yahoogroups.Com.Watch the word of mouth grow to epic proportions when one subscriber shares your article with others.
It's sometimes called viral marketing, but I prefer the idea of putting the "law of attraction" into motoin.
Best of all, you don't have to sell anything.Judy Cullins ©2004 All Rights Reserved.Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income.
Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.Bookcoaching.Com/opt-in.Shtml and over 155 free articles.
Email her at mailto:Judy@bookcoaching.Com.
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